MILANO - LONDON - PARIS - BARCELONA - HONG KONG

"La marque qui bouscule les marques" ™
(The brand that's got all the others scrambling)

The DC Co. brand, the result of a long adventure and the start of a new one, offers a decidedly different and original concept. The DC Co. brand, brainchild of the DC Company, recognized since 1987 for its expertise in footwear products and its knowledge of European markets, exudes creativity and targets a specific consumer typology.

Background
The creation of the DC Co. brand was founded upon a rational analysis of trends in the footwear market and deep knowledge of consumer expectations.

1/ Markets
Through our market research we have been able to make several key observations: The athletic footwear market is in decline. Expectations for city shoes are being "revisited". Evolving consumer tastes for shoes that are both casual and chic. Absence of strong brands in the fashion footwear niche (outside luxury brands).

2/ Consumers
A consumer typology existing across Europe has been identified: younger and highly brand-aware, demanding in terms of appearance, representative of a new state of mind and the quest for a look that conjugates elegance, comfort and value.

DC Co.: The brand that's got all the others scrambling
Determined to attract attention, DC Co. is shaking up established codes to assert its difference:

Parisian origin
Inspired by Parisian creativity and fashion trends, its models have the whiff about them of what is being worn in Paris. As the DC Co. brand was first launched in France, and its specific identity was met with quick success there befor being introduced to other countries.

Stylized logo with a two-fold meaning and purpose
Horizontally, it spots the initials that stand for know-how and brand capital: Des Cuirs. Vertically, it resembles a bull, symbol of power, rebellion and the raw material of leather. The logo is placed horizontally on the outside of models and vertically on the inside.

Team of European "fashion experts"
With Europe increasingly affirming its existence as an entity in its own right, even though some market disparities persist, the DC Co. brand identified and chose to focus on and develop the emerging and dynamic creativity of southern Europe. The brand is driven by a highly experienced management team that has built a dynamic pool of "fashion experts" and designers from the three main countries in the domain of fashion creation: France, Spain and Italy

French signature for all countries
An original stance that highlights the source of creation and positions the brand in its niche:
"DC CO.: La marque qui bouscule les marques"
"DC Co.: the brand that's got all the others scrambling"

Exceptional leathers

"Casual-chic" products with a trendy, comfortable and original but not flashy look

Reasonable prices, between €70 and €100

2008 FALL-WINTER COLLECTION
Currently distributed in over 600 retail stores spread across the three major markets of France, Spain and Italy, as well as Belgium, the DC Co. brand has confirmed the success of its first two collections and now proposes the 2008 fall/winter collection - a very accomplished one expressing a "unique" brand universe in the market.
The 2008 collection Fall-Winter collection is segmented into three lines:

Sport City: Erba, Point Low and Point Lady Mid
Casual: Free Classic and Vis Velcro
City Chic: Round Stitch and Za